If you’re from Jackson, Mississippi, you already know about Sub1. It’s a neighborhood with grit and soul, where stories stack up on every corner. And out of those streets, a new voice is making waves—420Liljd, an artist with his sights set on something bigger and a plan that starts with one simple truth: content is the key.
“I started creating content because I know for a fact that content is the key,” says 420Liljd. “If you’re not out here dropping music, videos, and connecting with people, you’re not even in the game.”
And he’s not just talking. With new singles and visuals on the way, 420Liljd is doubling down on consistency, determined to turn momentum into movement. “I’m staying consistent, promoting a couple singles, and always working on videos. I want people to see the grind, not just hear about it.”
But he’s thinking bigger than singles. The next step? A tight, focused mixtape project called Mississippi to Texas, packing 5 or 6 songs that tell his story and show where he’s headed. “This project is about connecting the dots—from where I started in Jackson, to the energy and opportunity I see in Texas. It’s about movement, growth, and bringing something new.”
For 420Liljd, it’s not just about music; it’s about building a brand, a vibe, and a community that sticks with him as he levels up. You can find him everywhere the real ones are listening and watching:
Instagram: Ceo420liljd
YouTube: 420 Lil jd Official
TikTok: 420_liljd
Spotify: 420 Lil jd Official
If you’re looking for what’s next out of Jackson, keep your eyes on Sub1—and keep your ears open for 420Liljd. The wave is just getting started.